Strategy & Creative Direction & Production & Concept & Food + Prop Styling & Editing & Photography

Creative Production House: Corvus Creative
Strategy & Creative Direction & Agency Producer: Jamie Silver
Production: Corvus Creative + Sara Laird & Good Company + The Kaplans
Directors: The Kaplans
Food Styling: Sue Li
Editing: Shellac
Photo Retouching: Zach Vitale
Talent: Dreya Sherden
VO: Michael Ashcraft

We partnered with So Delicious to launch a revolutionary new product, Wondermilk. Wondermilk is the first non-dairy ice cream alternative that actually tastes and feels like dairy ice cream. Trust us, it’s true.

We started with the basics, a deep dive into the frozen landscape to develop a creative strategy that enabled us to stand out while strongly communicating the groundbreaking taste and texture. Through an extensive creative ideation phase, we ruled out idea after idea, ensuring our concept could do the heavy lifting it needed while also flexing across digital TV, Meta, Instagram, Pinterest, and  Snapchat.

Our multi-platform approach looked at the 15 second spot and developed a production plan to confidently allow us to edit 7 unique concepts at varying lengths x 4 ratios for a comprehensive campaign for the planned media.

We knew we had to work with The Kaplans to achieve the most impactful result. Our 3-day video & photo production captured content for our 15 second spot making sure to equally prioritize horizontal and vertical (we know digital and understand how bad cropping beautiful creative can look!).

Partnering with Shellac, we delivered 28 video assets + still photography for a seamless (early!) hand-off.

Mid-Campaign we are seeing amazing results with no end in sight!