Strategy & Creative Direction & Casting & Styling & Editing

2021
Creative Production House: Corvus Creative
Creative Strategy, Creative Director, & Producer: Jamie Silver
DP: Tamino Castro
Photographer: Gieves Anderson
Lighting: Joel Burton & Sean Moser
Second Cam: Tore Knos
Prop & Wardrobe Styling: Ashley Cheeks
Video Edit: Juan Leguizamón & Tamino Castro
Hair & MUA: Jade Staton
Key Grip: Tony Mikhnevich
PA: Dan Villavicencio
Talent: Romeo Sanchez, Monica Henry, Chris Chan, Amy Puchini, Nia Rodriguez, Silvana Jakich
Locations: Proper Locations & Rain or Shine Studio

2020

Creative Production House: Corvus Creative
Creative Strategy, Creative Director, Set Designer & Producer: Jamie Silver
DP: Tamino Castro
Lighting: Joel Burton & Sean Moser
Director of Photography: Tore Knos
Photographer: Timothy Smith
Prop Styling: Kevin Castaneda
Video Edit: Juan Leguizamón

In 2020, we worked with CITYROW to launch CITYROW GO MAX. We established a creative and messaging strategy to launch their new at-home rower. After an in depth competitive analysis, we determined to stand out in the sea of fitness ads we had to take a new approach to our styling.

Corvus Creative designed three modular sets that allowed the machine and talent to shine while pushing what we see in the fitness space.

To maximize client budgets and allow for endless editing and ad testing , we delivered a video clip bank with 900+ clips, 100+ product and lifestyle photos, and a 30 second launch ad.

When they came to us again in 2021, we wanted to evolve the creative direction in the home. But, we didn’t want to look like everyone else in the space.

After reviewing the landscape, we landed on a bright and airy feel, evolving our set approach to inside to establish a direction we can build a strong brand awareness around.

Then, the fun part. We produced a 3-day shoot, working in 2 locations, 6 rooms, with 6 talent to capture a wide breadth of content for use across OTT, social video, web, and much more. We again delivered hundreds of clips and photos, along with edits for Digital TV, Meta, and Instagram.

Overlooked in the gym and pushed aside in the fitness space but I promise you, you can’t get a workout like this on a bike.