MAM Baby → Product Focused Campaign
Video + stills campaign focused on best selling products
creative direction + pre-production + casting + production + post-production






























Creative Direction & Concept & Production & Casting & Prop Styling & Video Editing
Creative Production House: Corvus Creative
Producer, Creative Director, Casting, Location: Jamie Silver
DP: Tamino Castro
Lighting: Joel Burton & Sean Moser
Photography: Scott Gordan Bleicher
Prop Styling: Ashley Cheeks
Medic: Sarah Reynbolds, ReBreath
PA: Jendaya Cain
Location: Space28
We met MAM through our longstanding relationship with Neon Rabbit aka Tamino Castro aka Jamie's work husband. MAM loved working with Tamino in the past but was looking for a new production partner to see the project through. Enter Corvus Creative.
MAM needed to refresh their creative to launch their new look, and because MAM doesn't engage in production often, they wanted to make the production count.
We are no strangers to a long list of photo and video deliverables, you may say that's our specialty, so we weren't worried there. The challenge? The glow in the dark pacifier that we needed to capture the baby asleep with.
Through a well laid out production plan, considering bottle and nap schedules, rotating rooms and lights, we made it happen. Special shout out to Joel and his black light. I probably don't have to tell you, but we nailed it, with no tears, and every. single. baby. falling asleep as needed.
Hundreds of stills and 16 video edits later, we couldn't be more proud of this partnership.
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