Creative Direction & Production & Casting & Wardrobe + Prop Styling & Video Editing

Creative Production House: Corvus Creative
Producer, Creative Director, Casting, Location, Wardrobe, Editing, and photo: Jamie Silver
DP: Tamino Castro
Lighting: Joel Burton
PA: Jendaya Cain
Talent: Maxwell, Benjamin, Leo, Charlize and Chasity, Ela May
Medical: Sarah Reynolds
Location: Local Haus

Baby formula is a fickle category. There's lots of rules and do's & don'ts when it comes to marketing - which is probably why so many brands turn to stock imagery for their marketing and web efforts. But Danone had enough of that!

With two formula brands under one big 'ol Danone roof, they wanted to stand out of the crowd and create unique imagery to use across all touchpoints. 

With a well planned approach (we are dealing with babies after all) we produced a 2-day photo & video production to support these brands. The content went on to live across web and social ads with many many iterations for testing of various messages and content - 17 Aptamil ads (we mean 34 *ahem two specs each*) and 12 HappyFamily (24 you know it!) alongside hundreds of super adorable stills. 

With only a few minor hiccups and lots of cute baby burps, we turned around another adorable project with big results.