Happy Family → Baking Mix Product Launch Campaign
Launch campaign for new Baking Mixes that are easy for mom & tasty for baby
creative direction + production + post-production + campaign execution
Success Metrics
+126% Link Click Through Rate Benchmark
Consideration Campaign
+132% Video View Rate Benchmark
Awareness Campaign
Strategy & Creative Direction & Concept & Food + Prop Styling & Editing & Photography & Stop-Motion
Creative Production House: Corvus Creative
Strategy, Creative Direction, Food, Editing: Jamie Silver
Photography: David Lazarus
Prop Styling: Kevin Castaneda
Talent: Lya Pouleyy
Starting with creative direction, we developed a look and feel that would stand out from the sea of sameness on social media while communicating the benefits of the product; it’s simplicity.
By developing a mix of content - featuring how-tos, cute babies, and simple flat lays - we developed a well-rounded social campaign across Stories, Instagram, Meta, and Pinterest.
Our small but mighty team produced a 1-day photoshoot and 27 ad variations sure to get the word out.
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