Creative Strategy & Content Ideation & Creative Direction & Editing

Client: ipsa provisions
Creative Production House: Corvus Creative
Strategy & Creative Direction & Agency Producer: Jamie Silver
Design & Editing: Jamie Silver
Photo & Video content provided by ipsa provisions

We were served an ad for ipsa and were intrigued. Not because it was a great ad (it wasn't), but because we love food. When we dug in a bit further, we discovered what a great brand it is. Delicious chef prepared food, frozen, and delivered to your home. We were in (as long as it delivered on taste - spoiler it did).

The problem was, their ads didn't explain why they're so great, so we started there.

Working with the ipsa brand marketing team, we distilled down the five major selling points of ipsa: 1. Next level convenience 2. Way tastier than any frozen you've ever tasted 3. Better than every other meal delivery service (you can stock up, it stays good way longer) 4. Cheaper, healthier, and tastier than takeout 5. Their meals are customer, press, and chef approved

(We know, you're sold already.)

As a first project together, we wanted to keep budgets lean and timelines short, but luckily, ipsa was drowning in beautiful food photography for us to use. We reimagined their existing content into fresh video ads that focused on individual selling points (simplicity is key with meta ads!), while always showing how delicious the food looks.

Our approach enabled us to deliver 15 unique ads, each sized for vertical and 4:5 (30 ads!). Each of the 30 ads were also delivered with both $15 off and evergreen CTAs (60 ads units total!), allowing the client to optimize and change their content as needed.