Strategy & Creative Direction & Concept & Production & Casting & Wardrobe + Prop Styling & Video Editing

Creative Production House: Corvus Creative
Creative Direction, Casting, Wardrobe, Design, Editing: Jamie Silver
DP: Tamino Castro
Lighting: Joel Burton
Photography: Jamie Silver & Tamino Castro
Prop Styling: Ashley Cheeks
Video Editing: Tamino Castro, Juan Leguizamón, Jamie Silver
Talent: Cindy Yuan + Jace, Ashley Brown + Jaiden, Kajal Sawhney + Azaan, Sara States + Tripp, Zhansaya Dixon + Ace, Neha Tekchandani + Norman, Ciara Porter + Dela + Sky
Location: Space28

Every client is different, so we approach every project and budget with a unique point of view. This year, in order to maximize budgets and campaign, we are producing two 2-day video & photo productions to cover all of the years Happy Family needs.

With Happy Family, we always start with a solid design and editing plan. Through design exploration and editing boards, we determine exactly what our content will look like (well, as long as the babies behave of course). This approach enables us to be specific about the shots we need to get in order to maximize the jam-packed day, allow for text and graphics on screen, and work in the short window babies often give you before a breakdown.

Our spring shoot covered a wide range of baby and tot products including Jars, Yogis, Puffs, Snackers, Teethers, NEW Fruity Sticks, and Tot Bars. Over the course of 2 days we cast 8 babies and their mothers, yes you read that right, EIGHT babies. Our styling direction perfectly captured the ‘perfectly imperfect’ look we wanted while leaving a clean palette for bold color pops and colorful text treatment.

In the end, we delivered 30+ video ads to run across Meta, Instagram, Pinterest, YouTube, and Digital TV plus over 100 stills for use across web, social, and marketing materials.